THE DISCURSIVE GENRES TOURIST GUIDE AND MEME PRODUCED BY THE MUNICIPALITY PREFECTURE OF CASCAVEL/ PR: THE SITUATIONAL AND HISTORICAL LINGUISTIC VARIETIES OF THE LANGUAGE

Abstract

The objective is to reflect on the production of meanings from the discursive genres tourist guide and meme, produced by the Municipality prefecture of  the Cascavel/ PR, published in print and digital (Instagram) period between the years 2005/2008 and the year 2022. It is questioned to what measurement the discursive genres tourist guide and meme make it possible to reflect on the production of meanings in view of the social changes in the uses of the language of texts- discourses produced by the prefecture delimited for the study. The research is justified, since it is pertinent to reflect on genres as tools for production and dissemination of knowledge. Theoretically and methodologically the research is based on the Estudos Dialógicos da Linguagem - ADD (Bakhtin/Volochínov, 2009; Bakhtin, 2016) and the assumptions of Multiletramentos (GNL, 1996; Rojo, 2009, 2013, 2017; Rojo e Moura, 2012; Rojo e Barbosa, 2015). As results, it is noteworthy that both genres, tourist guide and meme, enable the production of meanings, but that the practices of use of languages in hypermodernity tend to approach more the memes that circulate in digital devices than the printed tourist guide, in view of the fact that subjects interact, above all, from multisemiotic/multimodal texts that circulate in the digital sphere.