PAJUBÁ: MANIFESTATION OF ETHOS IN DISCURSIVE POLARIZATION

Abstract

The objective in this study is to understand the polarization process between the discourse of social liberalism (pro-LGBT +) expressed by the Pajubá jargon and the discourse of social conservatism (anti-LGBT +) expressed by the Christian ultraconservative counter-speech. We will use, for the analysis, the contributions of Volóchinov (2017) (Bakhtin Circle), related to the nature and the ideological manifestation of the statements; Landowski (2016) on identity and segregation in social linguistic groups; Maingueneau (2013) about the manifestations of the discursive ethos, in addition to complementary references. Our research is exploratory and bibliographic, with qualitative analysis. The corpus chosen for analysis is a post created by psychologist Marisa Lobo, on 5/11/2018, on the social network Instagram, referring to Pajubá. The study allows us to elucidate that ideologically opposed discursive manifestations put pressure on opposite sides – side “a” forces side “b” to create a counter-discourse opposite to it to represent its identity, and vice versa.