Methodological Proposal to measure the Tourism Competitiveness of Hotel Companies within the Pinar del Río Tourist Destination using a quantitative approach.
DOI:
https://doi.org/10.52579/diapi.vol4.i.a18669Keywords:
Tourism competitiveness, Indicators, Goal programmingAbstract
At present, competitiveness is essential for the growth of tourism, being extremely important for the economic growth of a region or country. In this way, the competitiveness of a nation is the sum of the competitiveness of its individual companies.
The present study has as general objective to design a proposed methodological for the measurement of the tourist competitiveness of the Hotel Companies within the tourist destination Pinar del Río, by means of a quantitative approach so that all the indicators of the activity registered in the Ministry of Tourism (MINTUR) are considered contributing To the basis of the decision-making process. For the development of this work techniques and research methods were applied such as interviews, bibliographical consultations and review of documents. As a result we obtain a methodological proposal that allows us to measure the competitiveness of Hotel Companies within the tourist destination Pinar del Río, taking into account the needs of those involved in its tourism development, the steps that make it up guarantee an easy and quick application.
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Copyright (c) 2023 Marlan Paola Abreu Aguila, Víctor Ernesto Perez Leon, Claudia Permuy Díaz
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