LANGUAGE AND POLITICS
COGNITIVE-AFFECTIVE CROSS-CUTTING DIALOGUES IN THE PUBLIC SPHERE
DOI :
https://doi.org/10.53500/missangas.v4i8.17486Mots-clés :
Political Language, Cognitive-Affective Transversalities, Formation de Opinion, Identity Politics, Political PolarizationRésumé
This study aims to investigate the relationship between political language and cognitive-affective transversalities in the public sphere. Through a qualitative approach, combining documentary analysis, discourse analysis and literature review, we seek to understand how rhetorical strategies, aroused emotions, the use of political terms and narratives, polarization and the construction of political identity influence the formation of opinion, political behaviors and the maintenance or contestation of power structures in society. The corpus of analysis will consist of political speeches by political leaders, public pronouncements, interviews, debates and electoral campaigns, representing different political and ideological contexts. The discourse analysis will be conducted using a critical approach, identifying the discursive elements that arouse emotions and create affective connections with the public, as well as those that reinforce the division and antagonism between different political groups. The literature review will cover areas such as linguistics, political science, communication and cultural studies, seeking a theoretical basis for understanding political language and its repercussions. The results will be analyzed in the light of the reviewed literature, identifying trends, patterns and relevant conclusions.
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